PERSONAL BRANDING: A 10-Step Guide
with Travis Robertson & John Morgan
We all understand the notion of a brand -- like Coke or McDonalds -- but what about applying a brand to yourself. Increasingly, brands are coming up in career and job search conversations. What is your brand? What are you known for?
Travis Robertson and John Morgan, career development experts, share the importance to your career of building valuable industry relationships and refining your personal brand—the way you’re perceived—using online tools and techniques to create the right impression with potential employers.
Personal Branding - 3 Final Steps
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About the presenters:
Travis Robertson, owner of the coaching firm, The Don't Settle Group. Travis began his career as a software developer. He became chief technology officer (CTO) for a financial services company and then for an online marketing company. Experience on both sides of the hiring table enables Travis to provide you with key insights into how hiring managers think and how you can leverage that information to your advantage.
John Morgan, author of Brand Against the Machine. John will provide insights on how to treat your professional reputation as the product you are branding -- how to apply business branding principals and use social media reach to create a powerful brand identity for yourself that will help you stand tall and stand out in the competitive job marketplace.